Real estate agents still play a key role in the home-buying process. However, consumers are looking to do their own research online before consulting the experts. The National Association of Realtors conducted a study that showed 92% of home buyers began their search for a house online. This underscores the importance of real estate agents having an active presence on the web. You’re losing out if you aren’t active, engaged, and networking online.
For those who want to be successful in the real estate market, here are 40 of our best ideas.
Real Estate Marketing Ideas for Your Website
A website is not just an idea for real estate marketing but rather a MUST. Today, consumers expect businesses to have websites. A bad website is worse than none at all. Here are a few ideas for marketing your real estate company on your website around the clock.
1. Impressive Homepage
75% admit that they judge the credibility of an organization based on its website design. Your homepage needs to be well-designed because first impressions are important. This includes vibrant images, an obvious call to action, and a menu that is intuitive.
2. Create amazing listings
Consumers today like to do their own research online before making a major purchase, including home purchases. Even though I have only rented a home, when I scout around, I will Google Map the location, use Street View to see what businesses are nearby, look at the photos of the house, and ideally, take a virtual walk through the property.
List the hot spots nearby and their respective walking distances (mention the bus stop that’s just a five-minute walk or Starbucks at the end of a block). List nearby hotspots and their walking distances. (For example, mention the Starbucks that is just at the end of the bus stop within a 5-minute walk).
3. Photographer to Hire
You must have stunning photos of your property. It’s important to choose the right angle or time of day. You can either hire a professional (ideally with experience in photographing architecture and homes), or if you are confident and have the right equipment, try it yourself. Remember that this is a situation where it’s best to hire a professional.
4. Lead magnets
You can generate leads by offering your audience something that they will be willing to give up their contact details for. Lead magnet guides like “X Common Errors New Homeowners Commit” or “X Features To Look For In A New Home” are great lead generators.
5. Focus on User Experience
The best property pages won’t matter if your site is difficult to navigate. Take the time to learn about information architecture and user experience design. Your website visitors will appreciate a great experience.
6. Do your SEO
If no one can find your website, it’s not worth anything! Search engine optimization is a collection of practices that all work together to help your website rank highly in search engines. This includes:
- On-page SEO: Include the keywords that you are targeting for each page within the page title, metadata and image file names, alt text, and body text.
- Off-page SEO: Get other sites with a high domain authority link to you.
- Technical SEO – Making Your Site Fast, Secure, and Responsive. You can use our checklist to perform a technical SEO audit.
Social media marketing ideas for real estate
Social media marketing for your real estate business. Use these channels to promote your real estate business.
7. Socialize yourself
Facebook, LinkedIn, and Instagram are the most popular platforms to use for real estate marketing. Fill out all fields when creating your account so that you can be found by users.
8. Use the right hashtags
In order to reach the right audience, you must use a mix of hashtags relevant to your Instagram and Twitter posts. These hashtags will help you get discovered by the right people.
Local hashtags: #[city]realestate #[city]realtor #[city]realestatebroker #[city]living #[city]homes #thingstodoin[city]
Topical hashtags #realestatetips
Use broad hashtags: “realtorsofinstagram,” #newhomes, #luxuryhomes
9. Useful
Social media offers real estate businesses a variety of opportunities to engage followers, build an audience and strengthen relationships. Here are a few ideas for real estate social media marketing:
- You can use Facebook or Instagram Live to host home tours and answer questions.
- Provide bite-sized real estate tips
- Share relevant news with your niche and community.
- Posting your new listings is a must.
- Join relevant Facebook groups and LinkedIn groups
10. Add social sharing buttons to your property pages
Add social sharing buttons to make it easier for home shoppers to share their best housing photos with family and friends.
11. Run social ads
If you want to attract new clients, regular Facebook marketing will not work. While it may have the lowest organic reach, its paid advertising capabilities are unmatched. You can target thirty-somethings that are single, work from home, and have a pet. You can also target married couples who are looking to purchase a condominium.
12. Pinterest Boards
Real estate is one industry that can still benefit from Pinterest marketing and advertising. Boards can be a great tool for providing images and details about specific listings. Create a Pinterest Board for a specific property. This board can include photos of the property but also highlight features and benefits in the surrounding area.
Local real estate marketing ideas
Two of the three pillars that make up your real estate marketing plan are your website and social media profile. Listings and local marketing are the third pillars.
13. Local sponsorship
Sponsoring local events, schools, sports teams, or festivals is a great idea. As a local sponsor, you can get your company name on t-shirts, pamphlets, or flyers.
14. Local content for your website
You’re selling more than just a home. In some ways, you are selling an entire town or region. Display the best of your locality with beautiful, high-quality photos.
Make sure to include local keywords in your copy so that buyers searching online for houses in your area can find your content.
15. Create your Google Business Profile
Listings are important for local SEO. Which listing is the most significant? Your Google Business Profile. This listing is free and allows users to easily find you on Google Search, Google Maps, and in the Knowledge Panel. It’s also a kind of second homepage for your company. It allows a person to:
- Book an appointment by calling
- Reviews can be left on the website.
- Ask questions and get answers by reading, asking, or answering FAQs
- Search for listings and Prices
- Take a look at your brand and expertise
- All without ever having to visit your website.
It is obvious that a Google Business Profile optimized and complete is an excellent idea. A complete, optimized Google Business Profile is a very good idea for your real estate business.
16. Columnists in local magazines
You might be able to write a local publication’s column or feature. Don’t be overly pushy. Consumers today don’t want to be sold to. Share perspectives and advice that will add value. Write about the rising prices of homes on the market as a sign that your town is doing well. Or list reasons why you think the area is more popular.
17. Free seminars for home buyers
Mini-seminars are a great way to share your expertise with the community. Consider putting on a 101-level seminar that covers the basics of mortgages and home buying.
Inbound marketing is not just for online. You want to give away some of your expertise for free before users invest time and money into you. The local equivalent of a webinar is a home-buying seminar. It will take some time, but the attendees will be impressed, and you will have built a relationship. This relationship will be priceless when it comes time to buy a house.
18. Join forces with local businesses
Your real estate marketing will be successful if you develop relationships with local businesses. You can try to convince local breakfast places to allow you to purchase a new set of coffee mugs that have your logo printed on them or a spot on their placemat setting. You can also partner with local moving companies and exchange referrals.
Real estate email marketing ideas
Email marketing is a proven marketing strategy for all industries and at any stage in the funnel. Here are some email marketing ideas for real estate.
19. Create a newsletter
Collect emails via your website or events, then send out a newsletter that includes new listings, seminars, events in the local area, tips, and more. Segment your lists by the community so that you can deliver content that is relevant.
20. Email nurture campaigns: Start one
Nurture campaigns can be compared to the breadcrumb trails of Hansel & Gretel. However, instead of finding a gingerbread home at the end of the journey, clients will find their dream house (hopefully, without an evil witch).
Send your clients a trail full of panko breadcrumbs based on their previous actions. Send them an email describing other houses in the area that are on sale if they attended your first open house. Send them your ebook, “9 Things New Home buyers Should Know,” if they attended your seminar for first-time buyers. Send your clients content that helps them take the next steps, depending on their current stage in the journey.
21. Sending greetings emails
Send out personalized emails to your clients during holidays or on their birthdays or anniversaries. Simple gestures can make a big difference, and clients who are happy with your service will refer you to other people in need. Don’t use a generic message! You can get some inspiration from these posts:
- Valentine’s Day Email Templates for Your Clients
- Here are 11 creative customer holiday Greetings Email Examples and Ideas
Offline real estate marketing ideas
Let’s not ignore the physical world with all this digital talk! Here are some old-fashioned offline real estate marketing strategies that still work.
22. Branded merchandise
Your best friend is business branding – this includes pens, drink koozies, and other giveaways that people enjoy. Spread your brand by giving away branded items at local events and festivals.
23. Call tracking
Call tracking is a must for any paid search campaign in the real estate industry. When people are looking for a realtor or making an appointment to see an apartment, condo, or home, they often use the telephone. You want to know which keywords and ads are driving the calls if someone calls because they saw your PPC advertisement.
24. Make killer business cards
You can also use a cool-looking card to hand out on Friday nights, like pizza flyers. Don’t forget to use your email Signature.
Canva offers a wide variety of real estate business card templates.
25. Old-school mailers
Traditional advertising is still effective, particularly when it targets specific audiences. Consider sending postcards to leads and potential buyers who are in your targeted zip codes.
26. Give a local care package after closing
Your relationship with your client does not end when they close. You want your clients to remember you so they can share your information with their friends, family, and acquaintances in case they decide to move. Send local care packages to clients with movie tickets, gift cards for restaurants, etc.
Unique real estate marketing ideas
Last but not least, here are some thoughts that will make you think outside of the box.
27. Playfully
Right? Not necessarily! Playing around with your Facebook ads and other materials will help you stand out.
28. Animation video
Outsourcing a high-quality animated video can be a great idea for real estate companies. High-quality, short cartoon videos that are cute and high in quality can be used to establish your brand. They also add a personal touch. Consider including local landmarks and sites in your video to make it unique and targeted.
29. Marketing with Emotion
Emotions drive behaviors. You don’t have to make a video that makes you cry (Subaru?) MSPCA + Arms of the Angels?) To elicit their response in marketing. Simple statements like “Imagine your dream every day” will do the trick.
You can use these phrases and words to create an emotional connection with your audience.
30. Enjoy the Season
Every month has its own social awareness themes, national days, and holidays that can inspire creative marketing ideas.
You can also adjust your strategy according to the season.
More real estate marketing ideas
You can grow your real estate business with these creative and practical ideas.
31. Zillow – Get the best of both worlds
Zillow is like Yelp for real estate marketing. You need to be there if you want any chance of being discovered. Zillow allows you to advertise on their site as an agent. It can be expensive, but given the role Zillow has in home purchasing, this is probably your best option. Sites like Zillow are responsible for 48% of all web traffic related to real estate searches.
Zillow allows users to rate real estate agents. So, smile and get those stars up because a high rating will increase your leads.
32. Request testimonials from previous clients
Testimonials can be a powerful trust signal. It means a lot to potential customers that you have real people endorse your service. Ask for testimonials from home buyers who have had a positive experience. Try to take a picture of the home buyer if possible. Place these testimonials strategically on your site and share them on social media.
33. Host your own webinar
Hosting a webinar is a great opportunity to get your business noticed if you are comfortable with it. You could host a webinar on “12 Little Known Things To Look For When Buying A New Home” and include a Q&A session at the end. You can also repurpose webinars as YouTube videos. This can be valuable video content for your website.
34. Watch out for the competition
What do other realtors around you do? How do they look on their website? What is their social media activity? Consider what your competitors are doing, then learn from their mistakes and emulate their success.
35. Virtual tours
Clients are very busy and want to know as much about the property as possible before they visit. Virtual tours can be a good way to provide a thorough, accurate preview of a property for potential purchasers.
Many platforms, such as Zillow, offer simple ways to create virtual tours.
36. Shared scheduling apps
To show buyers a home, use a sharing scheduling app. Scheduling apps such as Doodle reduce the need to swap timeslots endlessly.
37. Benchmarks are a good way to start.
Say you advertise on social media or search, and your conversion rate is better than the previous week. It’s great! But is this a good overall conversion rate? Let’s say you’re interested in advertising on Google but don’t know how much Google Ads costs. Benchmarks are the best way to ensure that your ads don’t under or over-perform.
Stay informed by visiting LOCALiQ’s benchmarks for real estate advertising.
38. Stay in touch
Keep in touch with your past customers (even months or years later) to maintain a good relationship. Send holiday cards and anniversary cards. Keep your name in front of them. They’ll share your information with a friend when they are ready to purchase.
39. Consider going niche
You may want to use niche marketing if you are facing some competition in the real estate market. You can become the real estate agent of choice for dog owners, people with children, or divorced individuals. You can become memorable if you make a name for your niche, particularly in zip codes that are saturated.
